History

Giffard posters

  • 1895 « La Dame et l’angelot » - 1st Menthe Pastille advertising poster created by Mitsi
  • 1901 « La Menthe Pastille au Tribunal de la Haye réconcilie tous les chefs d’Etat » poster created by Ogé
  • 1905 « Le Harem ». Menthe Pastille enter every where ! , poster created by Ogé
  • 1907 « La Faune », poster created by Cappiello
  • 1925 « Sauvé, disait Jonas, j’ai de la Menthe Pastille ! », poster created by Baudrier Foucault
  • 1929 « Deux femmes à la terrasse d’un café », poster created by Cappiello
  • 1931 « La dame à la robe rose et l’Angelot », poster created by Dransy
  • 1965 « Le froid délicieux de la Menthe Pastille sur la banquise », poster created by Grimault
  • 1980 Menthe Pastille and the laser fashion
  • 1999 « Frappez moi fort, très fort ! », created by Etoile Bleue, advertising agency
  • 2002 – Mangalore, original liqueur made from spices (cardamome, cinnamon ..) and chili
  • 2005 - A new packaging for Menthe Pastille birthday (120 years)
  • 2006 - Premium Liqueur range
  • 2007 - Giffard Perfect Cocktail
1929 « Deux femmes à la terrasse d’un café », poster created by Cappiello
1929 « Deux femmes à la terrasse d’un café », poster created by Cappiello
Emile Giffard

All began during the very hot summer 1885...

Emile GIFFARD is at that time a dispensing pharmacist in Angers (Val de Loire).
Inventive, curious and gourmet, he undertook research on the digestive and refreshing properties of mint. He thereby invented a pure, clear and refined white mint liqueur which he tested with the Grand Hotel's customers, in order to relieve them from heat. Success came at once.

Emile changed his pharmacy into a distillery and called his liqueur MENTHE PASTILLE, referring to the mint sweets very famous at that time.

Four generations later GIFFARD is still in the hands of the same family and keeps quality as a motto from the origin.

Alcohol abuse is dangerous for your health. Drink with moderation.